[TheThinkTank] Bike Shop Competition

ronald ferrucci ronald.ferrucci at gmail.com
Wed Feb 27 23:44:16 PST 2008


I know a couple of times working at the collective in SLC a few people
came in and mentioned that they had been directed there by one of the
local bike shops (2 different bike shops off the top of my head), and
a couple of our volunteers as well as friends work at local bike
shops.

I agree that it is a matter of serving different demographics, so we
are never seen as being in competition.

On Thu, Feb 28, 2008 at 1:01 AM, Jonathan Morrison
<jonathan at slcbikecollective.org> wrote:
> Most of the problems I have seen in other cities are due to poor
> communication and misunderstandings.  This is my pitch, it works in salt
> lake city -- feel free to use, modify, and/or ignore it.
>
> Community Bike Shops don't compete with Local Bike Shops (LBS), instead they
> form a tight symbiotic relationship.  Why?
>
> First, we serve different demographics.  We serve the people that can't
> afford or are scared of the LBS.  Someone can buy a bike from a thrift store
> for $25, a bike from Walmart for $100 or a low end bike from a LBS for $350.
> We sell bikes anywhere from $50 to $150, so if anything we compete with
> Walmart, but they don't seem to care.  If someone can't afford a bike at
> your LBS, send them to us!  If someone is looking for a nicer bike and has
> money to spend we will send them to you!
>
> Second, we create business for the LBS!  While we have our own distributor
> accounts, they are reserved for our most dedicated volunteers, everyone else
> we redirect to the LBS.  Our shop is open from 5-9pm so we tell them if they
> can make it make it to the LBS before it closes (7PM), they could make it
> back in time to install the part.
>
> Third, we are a tax writeoff!  Get rid of used, new, old stock and make room
> for things that can sell!  Give it to us, and not only can you go to sleep
> knowing it went into good hands -- you can get a much needed tax writeoff.
> We will also publicize the fact you help your community by doing so.
>
> Fourth, we are your source for future mechanics.  Not sure who to hire?
> While our volunteers don't always deal with the high-end bikes, we can
> recommend potential employees based on the more important things like their
> ability to learn, reliability, ability to take direction, and their level of
> customer service and passion for cycling.  We train them to the point where
> they could be molded into the perfect employee.
>
> --
> Sincerely,
>
> Jonathan Morrison
> Executive Director
> Salt Lake City Bicycle Collective
> 2312 S. West Temple
> Salt Lake City, UT 84115
> w: 801-328-2453
> c: 801-688-0183
> f: 801-466-3856
> www.slcbikecollective.org
>
> Get Addicted to Crank!
> http://www.slcbikecollective.org/crank/
>
>
> On Wed, Feb 27, 2008 at 4:05 PM, Cris Shirley <cgshirley at gmail.com> wrote:
>
>
> > Hey!
> > So we are starting a bike collective in New Haven, and had the support
> > of our local bike shop Devil's Gear Bikes where the owner said that he
> > would provide parts at cost and help us out on stuff.  Well, now he is
> > feeling treaten because he thinks we might start moving in a direction
> > that may in competition with him (right now we need some start up
> > money so we are going to fix up and sell some of the bikes we have.)
> > Note that we have not given one bike away yet.  So, I was wondering if
> > anyone had any experiences of this sort and how they were managed?
> > How do y'all get parts for bikes like cables and tubes and tires, and
> chains?
> > Thanks
> > cris
> >
> > On 2/25/08, Edward France <edfrance at bicicentro.org> wrote:
> > > Bike Peeps - Thought about taking a weekend out in Santa Barbara?
> > > This is the perfect time, and we'll do our best to find hosting for
> > > cooks, clerks, wrenches, and other forms of shop creatures that travel
> > > out to celebrate with us.
> > >
> > > Save the Date-
> > >                  Dia de Bici Cultura- the Grand Opening of Bici
> > > Centro's new retail/educational/shop space in Santa Barbara. April 5th
> > > will mark the event with Bike Art, Bike People and Bike Fun, BBQ,
> > > evening reception with dinner, and a night ride.
> > >
> > > After a year of once monthly repair days, months of once weekly shop,
> > > and infinite hours of shuffling around our stuff to serve in a modular
> > > manner, Bici Centro finds its own 1,200 sq ft. space. We've got our
> > > youth Earn-a-bike churning out bikes and biking kids, community
> > > support, and a solid core of 15 volunteers working to get SB cycling
> > > in style.
> > >
> > > A more detailed invite to be sent out this week.
> > >
> > >  <a href='http://www.flickr.com/photos/xrudolfx/2285845544/'
> > >  title='Bicicentroopening by xRUDOLFx, on Flickr'><img
> > >  src='http://farm3.static.flickr.com/2366/2285845544_744700953e_b.jpg'
> > >  width='1024' height='775' alt='Bicicentroopening' /></a>
> > >
> > > _______________________________________________
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> > > Thethinktank at bikecollectives.org
> > >
> http://lists.bikecollectives.org/listinfo.cgi/thethinktank-bikecollectives.org
> > >
> > >
> > >
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> >
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