[TheThinkTank] Bike Collectives, an International Effort Deserves Press

[Urban Bike Project Wilmington, DE]

Rich,

You bring up excellent points/ideas.  Do you or any other collectives have
some sample press releases to share with Think Tank or on the wiki?  We've
had pretty good luck contacting people we know to get media attention but
have struggled to put together an actual press release.  It would really
help to see examples of what others have done.

Brian

On Tue, Jun 10, 2008 at 2:28 PM, Rich Points <rich at richpoints.com> wrote:

> Collectives,
> As you know there are over 110 collectives in North America.  As I learned
> at Bike Bike last year no two bike collectives are the same.  Despite our
> differences we have a common goal, we're all working in our own way to get
> more people riding bikes more often.
>
> That being the case I think our work merits national and international
> media attention.  I've been thinking for a while about how we might get our
> work into the media.
> Bike Bike offers us a great opportunity to do this.  Before Community
> Cycles heads out for this years conference we'll distribute a press release
> discussing the conference, why we're going with an emphasis on the
> international movement.  I think if all the collectives attending this years
> conference should do something similar.  Maybe we can create some buzz and
> get picked up by the AP or something.
>
> I personally would like to see the bike collectives to be as well known
> other re-use places like Salvation Army, Value Village and others.  When it
> comes time to get rid of a bike or pick one up on the cheap the local bike
> collective should be first on the list.
>
> I think using the national media is a great way to show the world that bike
> collectives are more than your local co-op.
>
> What do you guys think?
>
> --
> Rich Points
> Community Cycles Director
> http://CommunityCycles.org
> Rich at CommunityCycles.org
> 720-565-6019
>
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>



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