I agree. I don't want everyone riding bikes, they are just for me and my cool friends! Now I have to drive a car because it is the "alternative" thing to do.
In all seriousness, this will just end up with more butts on bikes. Hopefully you don't care if they bought a bike from a collective, a local bike shop, department store, urban outfitters, or the other places that will soon jump on the bandwagon -- as long as they riding a bike.
If capitalism makes it cool to ride a bike, cool to be vegetarian, cool to shop local, or whatever initiaitive that would kill to be in the position cycling is right now -- then I say bleed the beast. Nothing, big or small, is perfect and there is bloodshed in every revolution, so pick your battles wisely.
BTW, This is the 5th time it has been sent to me via various parts of the cycling community email lists. That is the kind of advertising that Urban Outfitters must dream of.
Sincerely,
Jonathan "I am bitter because I knew the band before they were popular" Morrison