We charge about $100 per youth (the kids don't pay this, the organization that we are providing programming for pays it) This includes the bike, a helmet, a lock, and 12-16 hours of instruction.
We currently provide all of our programs for free. However we are considering charging a nominal fee for our Earn-A-Bike class and our summer camp. The main reason being that research has shown that people are more likely to show up and consistently attend if they have paid money for something. We think we can do a better job at retention by charging a small fee, and then use that money to purchase helmets to give away to the kids. Previously we have operated our youth programs from small grants, but we just hired three youth interns with the aim of increasing revenue from bike sales.
--
Adam Schwartz
Renaissance Youth Bike Shop
The Engaged University
6200 Sheridan St, Riverdale, MD
rideyourbicycle@gmail.com
301-405-3213
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