Late '90's, the University of Montana admin proposed a $12 million parking garage to 'solve' transport challenges here in Missoula. The student body rose up and said 'no way, we have not implemented better solutions yet.' The admin said 'OK, forget the parking garage, and do not complain about transportation and parking issues ever again.'
So, a group of us wrote some enabling legislation and put a $4 fee per student per semester on the student ballot, which strongly passed. It is now around $30 per semester and funds a student-run bus service, a cruiser co-op, a director and staff, outreach, etc.
http://life.umt.edu/asum/asum_agencies/Transportation/
I recommend this approach for any University lacking transportation options. The director, from the beginning, is Nancy Wilson, and she enjoys helping other groups. Her contact is linked above.