28 Apr
2008
28 Apr
'08
12:48 p.m.
I'd just echo Rachel's point about not trying too hard to come up with some funky word for the name. Having a self-explanatory name makes it easy for people who know nothing about your program recognize what you do. In our case, at an outreach event, a bunch of people just saw the name and walked up and said, "Oh, I'd never heard of your organization before, but can I donate my old bike to you so it doesn't have to go in the garbage?"
And we said, "Absolutely".
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Mike Eng
Recycle-a-Bike, Providence, RI
www.recycleabike.org