[TheThinkTank] your elevator speech?

We all have them. The 15 second schpiel you give when someone comes up to a table, or a friend says "what's that bike thing you work at?"

They become such an exercise in repetition that I know I often stop thinking about it and revising it once it gets ingrained enough.

I would love to hear everyone's, just for a fresh take.

Thanks!

josh.