This is a tough one. The dangers associated with cycling are not inherent in bicycles it is cars. The most effective way to eliminate the fear and loathing associated with simple human powered activity is to remove the car from the equation. That said, the airbag collar hat deal, i have seen on You Tube, the one that comes from somewhere in Scandinavia is interesting. Still i don't know of any helpful responses to this most perplexing and annoying dilemma.
jim
On Thursday, April 17, 2014 4:18 PM, Emily Strong strong.emily.s@gmail.com wrote:
Hello Bikey Friends,
A local healthcare organization just released a helmet PSA aimed at parents, highlighting the dangers of riding bikes - brain injuries, fatalities, collisions, and other scary stuff. I sent them an email expressing my concern that this PSA will deter parents and children from riding, and that this will actually decrease the safety of bicyclists, not to mention that bicycling is part of a healthy, active lifestyle, etc., etc., etc.
Anyway, they were not very responsive to my message, and I would like to send them examples of effective helmet campaigns that highlight safe behavior and helmet use without talking about dying children.
If you know of any examples of positive helmet campaigns, please send them my way!
Thanks so much! Emily ____________________________________
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