Bulk membership reduction?
Hi,
I’m on the board of a community bike shop in Ontario, Canada.
We’ve been approached by the HR of a company curious if we would offer a bulk membership to their staff at a discount. We see it adding community building and promotional value as well.
Has anyone done anything like this and how much did you discount? We’re assuming only half the staff of the company would use the membership, but don’t really have any experience to base that on either.
Our current membership gets you use of the space tools and expertise of staff its $40/year for an individual.
Any insight would be awesome, Thanks
Tim Holland www.stuntventriloquist.com Sent from my iPhone
Hi Tim,
A local cycling club, consisting of mostly weekend warriors, joined our community bike shop at a flat rate group price of $750/year. It allowed any of their ~100 members a membership to the shop. In practice, only a dozen or so used it, so it was a great deal financially for us and brought increased exposure to our shop. At the time our individual memberships were $25/year for context.
Hope this helps,
*Daniel Hall *(he/him) Executive Director London Cycle Link http://londoncyclelink.ca
On Sat, Feb 13, 2021 at 1:02 PM Stunt Ventriloquist < timhollandventriloquist@gmail.com> wrote:
Hi,
I’m on the board of a community bike shop in Ontario, Canada. We’ve been approached by the HR of a company curious if we wouldoffer a bulk membership to their staff at a discount. We see it adding community building and promotional value as well.
Has anyone done anything like this and how much did you discount?We’re assuming only half the staff of the company would use the membership, but don’t really have any experience to base that on either.
Our current membership gets you use of the space tools and expertiseof staff its $40/year for an individual.
Any insight would be awesome, ThanksTim Holland www.stuntventriloquist.com Sent from my iPhone ____________________________________
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Tim,
Have you tried using a business model canvas worksheet to take a look at how it could play out?
On Thu, Feb 18, 2021 at 3:04 PM Daniel Hall director@londoncyclelink.ca wrote:
Hi Tim,
A local cycling club, consisting of mostly weekend warriors, joined our community bike shop at a flat rate group price of $750/year. It allowed any of their ~100 members a membership to the shop. In practice, only a dozen or so used it, so it was a great deal financially for us and brought increased exposure to our shop. At the time our individual memberships were $25/year for context.
Hope this helps,
*Daniel Hall *(he/him) Executive Director London Cycle Link http://londoncyclelink.ca
On Sat, Feb 13, 2021 at 1:02 PM Stunt Ventriloquist < timhollandventriloquist@gmail.com> wrote:
Hi,
I’m on the board of a community bike shop in Ontario, Canada. We’ve been approached by the HR of a company curious if we wouldoffer a bulk membership to their staff at a discount. We see it adding community building and promotional value as well.
Has anyone done anything like this and how much did you discount?We’re assuming only half the staff of the company would use the membership, but don’t really have any experience to base that on either.
Our current membership gets you use of the space tools and expertiseof staff its $40/year for an individual.
Any insight would be awesome, ThanksTim Holland www.stuntventriloquist.com Sent from my iPhone ____________________________________
The ThinkTank mailing List
Unsubscribe from this list here: http://lists.bikecollectives.org/options.cgi/thethinktank-bikecollectives.or...
The ThinkTank mailing List
Unsubscribe from this list here: http://lists.bikecollectives.org/options.cgi/thethinktank-bikecollectives.or...
participants (3)
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Daniel Hall -
Robert Grossman -
Stunt Ventriloquist