Positive helmet psa/campaign?
Hello Bikey Friends,
A local healthcare organization just released a helmet PSAhttp://www.multicare.org/home/helmetfactsaimed at parents, highlighting the dangers of riding bikes - brain injuries, fatalities, collisions, and other scary stuff. I sent them an email expressing my concern that this PSA will deter parents and children from riding, and that this will actually decrease the safety of bicyclists, not to mention that bicycling is part of a healthy, active lifestyle, etc., etc., etc.
Anyway, they were not very responsive to my message, and I would like to send them examples of effective helmet campaigns that highlight safe behavior and helmet use without talking about dying children.
If you know of any examples of positive helmet campaigns, please send them my way!
Thanks so much! Emily
Hello Emily,
Have you seen these videos out from CAN-BIKE Manitoba? "Safety videos are generally pretty boring, but they really don't have to be. We wanted to poke fun at the stale, old-fashioned safety genre through the use of dry/ridiculous humor."
CAN-BIKE: Canadas bicycle education program on cycling safely and enjoyably on the road.
www.canbikecanada.ca Watch CAN-BIKE // Traffic Skills by Handcraft: http://vimeo.com/73511085 Watch CAN-BIKE // Bike Handling by Handcraft: http://vimeo.com/69327620 Watch Can-Bike // Bike Helmets 101 by Handcraft: http://vimeo.com/44786454
Valerie Formatrice en Cyclisme sécuritaire Safe Cycling Educator & CAN-BIKE instructor, Montréal
-----Original Message----- From: thethinktank-bounces+valerie=velov.ca@lists.bikecollectives.org [mailto:thethinktank-bounces+valerie=velov.ca@lists.bikecollectives.org] On Behalf Of Emily Strong Sent: Thursday, April 17, 2014 7:19 PM To: The Think Tank Subject: [TheThinkTank] Positive helmet psa/campaign?
Hello Bikey Friends,
A local healthcare organization just released a helmet PSA http://www.multicare.org/home/helmetfacts aimed at parents, highlighting the dangers of riding bikes - brain injuries, fatalities, collisions, and other scary stuff. I sent them an email expressing my concern that this PSA will deter parents and children from riding, and that this will actually decrease the safety of bicyclists, not to mention that bicycling is part of a healthy, active lifestyle, etc., etc., etc.
Anyway, they were not very responsive to my message, and I would like to send them examples of effective helmet campaigns that highlight safe behavior and helmet use without talking about dying children.
If you know of any examples of positive helmet campaigns, please send them my way!
Thanks so much! Emily
This is a tough one. The dangers associated with cycling are not inherent in bicycles it is cars. The most effective way to eliminate the fear and loathing associated with simple human powered activity is to remove the car from the equation. That said, the airbag collar hat deal, i have seen on You Tube, the one that comes from somewhere in Scandinavia is interesting. Still i don't know of any helpful responses to this most perplexing and annoying dilemma.
jim
On Thursday, April 17, 2014 4:18 PM, Emily Strong strong.emily.s@gmail.com wrote:
Hello Bikey Friends,
A local healthcare organization just released a helmet PSA aimed at parents, highlighting the dangers of riding bikes - brain injuries, fatalities, collisions, and other scary stuff. I sent them an email expressing my concern that this PSA will deter parents and children from riding, and that this will actually decrease the safety of bicyclists, not to mention that bicycling is part of a healthy, active lifestyle, etc., etc., etc.
Anyway, they were not very responsive to my message, and I would like to send them examples of effective helmet campaigns that highlight safe behavior and helmet use without talking about dying children.
If you know of any examples of positive helmet campaigns, please send them my way!
Thanks so much! Emily ____________________________________
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participants (3)
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Emily Strong -
james bledsoe -
Valerie Free